Marketing
Your Business is Essential
Marketing your business is of high importance
in increasing your customer base and product/service
sales. There are many ways you can market your
business and receive results. Keep in mind that
the average return on your efforts is 1%-3% return
for the contacts made. Therefore, the more contacts
the more responses you'll receive.
Letters to your prospective clients is one
of the best ways on communication. It gives
you the opportunity to introduce yourself and
your products/services to the prospect, with
information on why they should respond to your
letter. You want to keep your letter brief and
to the point. You can lose the prospects' interest
if you use too much verbege. Be concise and
to the point. Use nice stationary and matching
envelopes when using this method of contact.
The more professional your letter appears will
ensure that the recipient will at least look
at it and read the content. Plain white paper
and cheap regular envelopes do not generate
the same interest. Use light gray or ivory as
statistics show these are the best colors for
business letters.
Faxing letters of flyers is another method
of marketing. There are laws regarding this
method. You need to have permission to fax which
you can get by calling and asking permission.
Make sure you document who gave you permission
to fax. When you call for permission, identify
yourself, your company and briefly what type
of information you want to fax. If your prospective
client is interested in your product/service,
they will usually give you the needed permission
to fax it to them.
Telemarketing is another source of marketing.
When telemarketing, make sure you are not aggravating
your prospect when calling. The best method
we've found is to introduce yourself and your
company, briefly tell the person answering the
phone what your call is regarding and ask for
the owner, manager or decision maker to call
you back. If your subject matter is of interest
to your prospect, they will call you back. Telemarketing
is more cost effective today due to the phone
companies that offer unlimited long distance
rates.
Brochures are a more expensive way to market
although you can get a wealth of information
regarding your product/services out to your
prospective client. You need to make sure that
your brochure is attractive on first sight using
color and art work that depicts what you are
selling. Additionally, you want to give as much
information about your products/services as
possible, but at the same time, you don't want
to give all of your information away. You want
to leave a few unanswered questions to generate
an interested response from the prospective
client.
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